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The Food Trend for 2017: The Color Purple

By now, you know that “Greenery” was recently announced as 2017’s Color of the Year by Pantone. But did you know that Whole Foods Market had a slightly different opinion just days before the global authority on color spoke its truth? Enter purple, the color predicted to dominate our plates throughout the year ahead according to consumer-behavior analysts at the health food giant.

Foods such as açai and elderberries alongside purple-colored cauliflower, asparagus, sweet potatoes, corn, and even cereal are “popping up everywhere” according to the report – evidenced by the fact that Filipino staple ube (or purple yam) went from relative obscurity to a global foodie favorite over the course of 2016.

“The power of purple goes beyond the vibrant color and often indicates nutrient density and antioxidants,” said experts at Whole Foods Market of our new favorite hue. Studies by the U.S. Department of Agriculture echo these findings, stating that purple foods contain important nutrients called anthocyanins that, as an antioxidant, protect against cell damage from free radicals.

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