Starbucks on Thursday unveiled the designs for its 2018 holiday cups, which the company says it hopes will convey “holiday magic.”
The coffee giant revealed the four cups in a release that also detailed new holiday drinks and baked goods.
The four designs feature images like stripes, stars, coffee cherries and a flame-shaped houndstooth pattern that have been used in Starbucks holiday packaging and other designs for years.
Kristy Cameron, of the Starbucks Creative Studio, suggested in the release that the new designs are in response to customer feedback.
“When you come into Starbucks, there’s a festive vibe,” Cameron said. “Our customers have told us that the return of Starbucks holiday cups and beverages are a signal the season is upon us. We hope they feel the holiday magic that only Starbucks can create during this special time of year.”
The Starbucks holiday cups have stirred up controversy in recent years due to conservative accusations that the company and liberals are helping fuel a “war on Christmas.”
In 2015, President Trump suggested boycotting the company after they revealed a solid-red cup without holiday imagery.
This year, Starbucks is offering a reusable version of the red cup, which customers can use to get discounts on holiday drinks throughout the season.
The following year, the coffee chain released a limited edition green cup aimed at promoting unity during a “divisive time” in the country. The cup was unveiled shortly before the 2016 presidential election.