Netflix is raising its prices for the first time in two years, increasing the cost of its most popular plan by $1 to $10.99 monthly.
Mashable first reported the price increase.
The price change will take effect for current subscribers starting October 19, depending on their billing cycles. Subscribers will receive a 30-day notice before the higher prices take effect. New subscribers will see the price increase starting today.
Subscribers of the $11.99 premium plan, which bumps the number of simultaneous screens up to 4 from 2 (as in the standard plan) and provides 4K video, will see an increase of $2 to $13.99.
The price of the basic plan, which costs $7.99 monthly and delivers standard definition video to one screen, remains the same.