The Pop Report

Madonna’s Upcoming Madame X Tour Tarnished With Sluggish Sales


Madonna’s  “Madame X” tour that kicks off in New York City on Sept. 12 is off to a surprisingly sluggish start, with hundreds of seats still available for most gigs after more than a month on the block, The Post has learned.

After initial reports that the first shows sold out, an interactive seat map that went live on Ticketmaster’s website this week shows that hundreds of seats are still available for each gig.

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For an Oct. 7 concert at the 2,100-seat BAM Howard Gilman Opera House — the last night of a 17-night stand that’s slated for Brooklyn — more than half of its $357 mezzanine seats were unsold as of Tuesday afternoon, according to Ticketmaster’s map.

Prime seats directly in front of the stage in the orchestra, also priced at $357, were still available by the dozens. Meanwhile, only half of the $257 balcony seats were taken, with many already being offered at a discount on StubHub — one as low as $220. Madonna’s “Madame X” tour is being promoted by Live Nation, which insisted in a statement that a huge number of seats are now available because it has “increased the number of shows exponentially due to overwhelming demand.”

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“It’s very telling these shows didn’t sell out as quickly as ‘Springsteen on Broadway’ did a couple of years ago,” an insider said. “This clearly isn’t the home run Team Madonna was hoping for.”

Her “Madame X” album, due out on June 14, could add to the momentum, although early signs aren’t encouraging. None of the five songs released before the record itself drops has debuted on the Billboard Hot 100.