Lee® revealed a campaign dedicated to showcasing a fresh approach to denim for their Fall/Winter 2019 national campaign.
The “#LIVEboldLEE” campaign personalizes Lee®‘s umbrella ‘Move Your Lee’ tagline, which celebrates those who confidently forge their own paths. While each collection is tailored to a specific style focus, collectively, they deliver a kaleidoscope of products for all ages, body types and across multiple price points.
“This really is science stepping up by supporting your style and will appeal to every body type,” Bobbie Thomas told The Daily Buzz. “They put the science behind the style. You can get this designer brand for under $30.00 and this great pair of jeans will not break the bank and for under $30.00, this is game changing.”
Bobbie Thomas and Katie Sturino, who will highlight Shape Illusions, a size inclusive innovative collection launching first at Walmart. Bobbie, a Style Editor for the TODAY Show, and Katie, founder of blog ‘The 12ish Style’ and skincare brand ‘Megababe’, both gravitated immediately toward Shape Illusion’s unique figure flattering use of contouring and shading and the inclusion of sizes up to 24/ 4XL.
“Denim works for everyone and you can imprint your own personality,” said Thomas. “You can be your best you and I am excited to partner with Lee®, this iconic brand,” Thomas told The Daily Buzz.