As the hustle and bustle of the holiday season begins – for the first time ever, Chick-fil-A is running a national campaign focused on giving the gift of quality time to loved ones.
In a recent survey, 73% of respondents said they want more time together with people they care about. 93% said quality time together is the single most important ingredient to creating favorite holiday memories, beating out the food, decorating, music, parties and gifts.
On Thanksgiving Day, a new website launched, TogetherTime.com, where anyone can create a personalized “gift of time” card to be sent to a loved one in the mail for free. (ex: “Dad, Let’s spend 2 hours playing cards and listening to your old records like we used to.”)
The restaurant company is introducing a campaign with a special two-minute animated film, an online Time Shop, and a limited-time pop-up in New York City—all centered around creating space and gifting “Together Time” at the holidays.
Chick-fil-A’s “Together Time” campaign is fronted by a two-minute animated story introducing the magical world of The Time Shop™, whose characters and storyline remind us that while time can easily get away from us all, it’s truly time together that matters most. The animated story will premiere on NBC Thanksgiving morning and will continue to air in select programming throughout November and December. It tells the story of a family rediscovering the importance of time well-spent through a young girl and her magical visit to a fantasy Time Shop where the girl learns about “Lost Time,” “Time that Flies,” and the best time of all, “Together Time.”
This season, let's give the gift of quality time to loved ones. Discover the true meaning of Together Time at www.chick-fil-a.com/timeshop
Posted by Chick-fil-A on Thursday, November 28, 2019
“During Christmas and the holiday season, so much of the conversation revolves around gifts. When we asked people what matters most to them, the resounding response was, ‘time,’” said Ashley Callahan, Chick-fil-A senior marketing director. “And at Chick-fil-A, we’re always thinking about time, and work hard to give customers time back in how we serve them. This year we’re excited to help people gift and spend time together.”
“’Together Time’ is all about setting aside time for making memories, and is a phrase you’ll hear in our animated film. Years from now we might not remember what gifts we received, but we will remember how it felt to be with the people we love,” added Callahan.
Come experience The Time Shop™ in NYC, where you can slow down, unwind, and create Time Cards for your friends and family. The experience is free of charge, but space is limited so RSVP below. The Time Shop is open to everyone 18 or older. Anyone younger than 18 is welcome to attend with a their parent or guardian.
105 Wooster Street New York, NY 10012
Open December 4th through December 17th 11:00am – 7:00pm