Sports

Thank You Coke, Free Admission to Atlanta Civil Rights Center; Promotes Diversity

Coca-Cola

Coca-Cola plans to air a new 60-second ad called “A Coke is a Coke” prior to the Super Bowl at Mercedes-Benz Stadium before the national anthem in Atlanta, Georgia on Sunday, February 3.

The Coca-Cola Foundation is making a $1 million donation to the National Center for Civil and Human Rights to allow free admission for the tens of thousands of people coming to Atlanta for Super Bowl LIII over the next few weeks. The grant will allow free admission for anyone visiting the civil rights landmark starting Monday, Jan. 28 through the end of February.

With a nod to pop art icon, Andy Warhol, the playful ad promotes optimism, diversity and inclusion while reminding viewers that Coke is for everyone and it is beautiful to celebrate our differences.

Visitors to the civil rights center will be notified that their admission is a result of a gift from the Coca-Cola Foundation, said Brian Tolleson, the center’s interim chief executive officer.

The free admission starts Monday and runs through the end of February. Adult admission is usually $19.99, not including taxes.