As Seen on the Show

America’s Favorite New Year’s Snack Mix

Think about this when you’re decking the halls! Americans will take part in an estimated 327 million gatherings over the holidays! But, Frito-Lay’s latest U.S. Snack Index reveals many of us are choosing NOT to play host, this year.

40% say they are willing to pitch in to help with snacks, though – that’s IF the recipe is easy to prepare.

And, Frito-Lay is all about providing a variety of snacks for every taste. Whether it’s a tried-and-true classic or a new twist on an old favorite, the survey showed that snacks and food were overwhelmingly ranked as one of the favorite things to celebrate this season – second only to family and friends.

The Snack Index also reveals that women tend to prefer a mix of savory and sweet snacks, Gen Z’s are more likely to seek savory snacks – while men and Boomers over age 55 have more of a sweet tooth. Regardless of age or gender, it’s food that brings people together during the holidays… And, you can always count on Frito-Lay as they produce nearly 100 pounds of snacks per second.

For more information about the latest U.S. Snack Index visit