Think about this when you’re decking the halls! Americans will take part in an estimated 327 million gatherings over the holidays! But, Frito-Lay’s latest U.S. Snack Index reveals many of us are choosing NOT to play host, this year.
40% say they are willing to pitch in to help with snacks, though – that’s IF the recipe is easy to prepare.
And, Frito-Lay is all about providing a variety of snacks for every taste. Whether it’s a tried-and-true classic or a new twist on an old favorite, the survey showed that snacks and food were overwhelmingly ranked as one of the favorite things to celebrate this season – second only to family and friends.
The Snack Index also reveals that women tend to prefer a mix of savory and sweet snacks, Gen Z’s are more likely to seek savory snacks – while men and Boomers over age 55 have more of a sweet tooth. Regardless of age or gender, it’s food that brings people together during the holidays… And, you can always count on Frito-Lay as they produce nearly 100 pounds of snacks per second.
For more information about the latest U.S. Snack Index visit FritoLay.com/snackindex.